Viber, has done a good job in understanding the need between in-app calling and out-app calling, which is why it has introduced Viber Out to over 900 million users worldwide. International calling rates are still high, and although we can now make in-app phone calls between users (like on WhatsApp), there is still the friction that exists when needing to call landlines from abroad. Going abroad and having to do something as simple as make a dinner reservation, becomes difficult and costly. Unfortunately the one thing that hasn’t changed is how we make phone calls.
We can talk, text, and reach our friends with the blink of a wifi password. The advancement of phone technology has made it extremely easy to constantly connect to the world around us.
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